(Jan 2015) FRAME BY FRAME: DISSECTING THE FASHION MOVING IMAGE NOW. Next Fashion in Film Festival to launch on 17 March 2015
Want to explore the recent rise of the moving image in the fashion industry and get behind-the-scenes insights into the production of fashion films? The 5th instalment of the Fashion in Film Festival is a series of panels and conversations designed to do just that. Curated by Hywel Davies and Marketa Uhlirova, this year’s season will be held between 17-23 March 2015 across three leading London arts venues: Central Saint Martins, Somerset House and Hackney Picture House.
The festival will feature over 25 acclaimed industry practitioners and commentators, including Nick Knight, Caryn Franklin, Caroline Evans, Alex Fury, Stephen Whelan, Marcus Werner Hed, Kathryn Ferguson, Alistair O’Neill, Laura Bradley and many more.
With the advances of digital technologies over the last decade, the fashion industry has adopted the moving image to an unprecedented degree. Many different kinds of fashion moving image have recently (re)emerged in a variety of contexts, very often online, performing a variety of purposes including promotion, journalistic reportage and audio-visual experimentation. With the growing hybridisation of these functions, the fashion moving image is no longer confined to a handful of clear-cut formats shown in cinemas or on television. It is now a more plural and hybrid form than ever, spanning not one but multiple media and platforms (websites, social media, fashion shows, retail, public space as well as cinema and TV).
Taking a retrospective look, the talks programme aims to showcase these newly prominent forms of communication, display and representation and explore in detail how the fashion industry is embracing and adapting to them. A series of conversations and panels will focus on the multi-disciplinary nature of this fashion audio-vision, to explore its various aspects. Fashion industry professionals as well as commentators and scholars will discuss the changing realities of image production, circulation and consumption. Featuring fashion image-makers, designers, producers, journalists, historians and theorists, the season will be the first major debate on the fashion moving image in all its breadth.
The season is organised in association with StrangeLoveLondon festival of the moving image at Central Saint Martins. More detail on the full programme will be published at the end of January.