Evening and Day Frock

UK, 1943. Director Pathé News.

Short instructional film that acts as a manual for a woman and her daughter, whose respective missions are securing food and clothes in exchange for allocated coupons. The young woman demonstrates how to turn one dress into seven different permutations for each day in the week. Domestic tasks are portrayed not as ordeals, but as jobs that can be enjoyed, especially when managed by a clever and skilful housewife.

Presented as part of the programme Wardrobe Emergencies: Fashion and the Second World War Conflict, curated in collaboration with the Imperial War Museum, London.

Past screenings

Between Stigma and Enigma – London
Saturday 20 May 2006, 20:00 | The Horse Hospital
Wednesday 24 May 2006, 18:30 | ICA, Cinema 2