Evening and Day Frock

GB 1943. Dir Pathé News.

Short instructional film acts as manuals woman and her daughter whose respective missions are securing food and clothes in exchange for allocated coupons. Film follows a young woman at home as she cuts patterns and sews, turning an evening dress into a day dress. Domestic tasks are portrayed not as ordeals but as jobs that can be enjoyed, especially when managed by a clever and skilful housewife.