Day-to-Day Frock

GB 1943. Dir Pathé News.

Short instructional film acts as manuals woman and her daughter whose respective missions are securing food and clothes in exchange for allocated coupons. Young woman demonstrates how to turn one dress into seven different permutations for each day in the week. Domestic tasks are portrayed not as ordeals but as jobs that can be enjoyed, especially when managed by a clever and skilful housewife.