A Week in Film no. 12

(Týden ve filmu)

Czechoslovakia 1947

A commercial adversiting stockings shows women models/presenters pointing out to the camera the delicate texture of “silon”, the Czechoslovak rival of nylon. The film utilises the manufacture routines such as weaving, seaming, measuring and sewing., all of which represent an opportunity to closely examine the material in order to show off its desirable assets – thinnes, crispness and smoothness. This ritual of close looking is again repeated with women touching and feeling the stockings, drssing their hands with them for the benefit of the camera.