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Fig Leaves
USA 1926. Dir Howard Hawks. 68 min.
+ Fashion and Hollywood
Fashion writer Bronwyn Cosgrave will discuss fashion and costume design in Hollywood cinema of the 1930s, based on a chapter from her forthcoming book.
Monday 15 May 18:30, The ICA, cinema 1
In this joyful satire, Hawks light-heartedly suggests that fashion is the Satan ultimately responsible for the fall of (wo)mankind. The snake, aka Alice, tempts Eve into fashion’s realm of illusion, with its pandemonium in Joseph André’s decadently run couture salon on “rue de la Fifth Avenue.” The film’s crescendo is a dramatically staged dress parade of Adrian’s designs, a sequence that was originally executed in Technicolor. The fashion show, together with the then popular plot of “the husband and wife debate,” was a winning formula which had critics hailing it as “exquisite” and its star Eve (Olive Borden) as “ravishing”. Hawks’ second film as a director in Hollywood, Fig Leaves is visually dazzling and at the same time has an enduring power to amuse.
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Fig Leaves, dir. Howard Hawks, 1926

Fig Leaves, dir. Howard Hawks, 1926
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