PANEL DISCUSSION: Wednesday 18 March 18.30-20.00
Central Saint Martins, LVMH Theatre, E003
Film is an ever-present companion of today’s fashion show, interacting with it directly and indirectly, on a physical as well as conceptual level. If the fashion show – typically an intimate and exclusive industry event – has now become an integral part of a brand’s global marketing campaign, how has the moving image assisted in this transition? Are fashion shows increasingly orchestrated on the premise that viewers globally will be watching them on their laptops and mobile devices? Are fashion shows being replaced with films? Have the new technologies of live streaming and the instant click-to-buy feature become standard for brands wanting to engage more directly with their audiences/consumers? These are some of the questions we will discuss, drawing on the diverse expertise of our panellists.
Hywel Davies is a freelance fashion writer and journalist who has contributed to a range of publications including Vogue, Dazed, The Guardian, Grafik and The Observer. Previously fashion editor at Sleazenation Magazine, he is now Course Leader of MA & BA Fashion Communication at Central Saint Martins. His books include Modern Menswear, British Fashion Designers and Fashion Designers’ Sketchbooks.
Caroline Evans is Professor of Fashion History and Theory at Central Saint Martins. She has authored a number of publications including her most recent book The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900–1929 (2013). She has also consulted on numerous exhibitions in venues such as the V&A and Musée Galliera.
Alexander Fury is Fashion Editor of The Independent. Previously fashion director at SHOWstudio and editor at LOVE Magazine, Fury has contributed to many publications including Style.com, Elle and Fantastic Man alongside consulting for various organisations such as the BBC and University of the Arts London.
Camilla Morton is a fashion writer and author of several books, including the international bestseller How to Walk in High Heels. She has written for numerous titles including Telegraph Magazine, The Times, WSJ, Tank, WGSN, NOWFashion, Bazaar US and Vogue.co.uk, and regularly contributes to SHOWstudio and The Independent.
Michael Howells is a production designer and art director working in film, theatre and fashion. He has designed sets for Vogue, Galliano, Dior, Christian Lacroix, Mulberry and Alexander McQueen, and for films including Orlando, Miss Julie, Emma, Shackleton and Nanny McPhee. He regularly works with Mario Testino and Nick Knight on fashion campaigns and editorials.
Tickets FREE, booking essential.