Clothes on the Move: What’s Behind the Production of Fashion Films?

2015 | Frame By Frame: Dissecting The Fashion Moving Image Now

PANEL DISCUSSION: Tuesday 17 March, 18.30-20.0

Central Saint Martins, LVMH Theatre, E002

What are the production and commercial realities of creating fashion films? Who commissions and finances them? Who are the image-makers responsible for them and what are their backgrounds? This panel will take you behind the scenes of the fashion film to discuss what new possibilities the moving image has recently presented to the fashion industry and what challenges it has posed to its makers. We will also examine the different functions the fashion film performs within the fashion industry and look at how it relates to more traditional forms of display and communication, especially still editorials and print campaigns.


Marketa Uhlirova is Director and Curator of Fashion in Film and Senior Research Fellow at Central Saint Martins. She is a regular speaker at the BFI and Museum of the Moving Image, New York, and has contributed articles to publications including Fashion Theory, Art Monthly and Aperture. She is the editor of Fashion in Film’s publications, including Birds Of Paradise: Costume as Cinematic Spectacle (2013).


Marcus Werner Hed is an award-winning director of fiction as well as documentary films. He is also co-founder of Pundersons Gardens, a full service production company based in London, with clients ranging from international broadcasters to Turner Prize-winning artists and fashion labels. Werner Hed is currently finishing a documentary feature The R&B Feeling, a co-production with the BBC, to be released in summer 2015.

Stephen Whelan is Executive Producer and Creative Director of the production house White Lodge which creates content for fashion, luxury and lifestyle brands. He also writes for publications including Dazed and Shots. Prior to White Lodge, Whelan was Head of Marketing at Stink London.

Dutch artistic duo Lernert & Sander create concept-driven art films and installations, with clinical art direction driven by their dry sense of humour. They have created installations for Selfridges and produced editorials for Fantastic Man, Nowness and Butt Magazine.

Tickets FREE, booking essential.